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Overview of the Journey to Innovation Success

Overview of the Journey to Innovation Success

May 1, 2024

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Imagine embarking on a journey through the desert to reach a thriving oasis—a metaphor for achieving innovation success. At Ibtakir, we guide you through this journey with a series of practical and proven overviews that help you navigate the innovation landscape and ensure sustainable growth.


1. The Innovation Roadmap: Mapping the Route

Just as a traveler needs a map to find their way through the vast desert, an organization needs a clear innovation roadmap to move forward with confidence. We help you define your goals, identify opportunities, and create a structured plan for achieving innovation success.

2. Customer & Ecosystem Discovery: Finding Water Sources

In the desert, finding a source of water is crucial for survival. In the business world, understanding your customers and market ecosystem is essential for innovation. Our Customer & Ecosystem Discovery process helps you locate the opportunities that will sustain and nourish your innovation efforts.

3. Ideation & Concepting: Gathering Resources

To survive and thrive in the desert, you need to gather the right resources. In innovation, ideas are the most important resource. Our ideation and concepting sessions ensure you gather practical, viable concepts that can become successful innovations.

4. Experimenting & Scaling: Testing and Preparing for the Oasis

Before embarking on the final leg of the journey, you need to test your resources and ensure you're prepared. Experimenting and scaling are crucial to validating your concepts and making sure they are ready to succeed. Our guidance ensures your ideas are market-tested and ready for scaling.

5. Upskilling: Learning Survival Skills

To cross the desert, you need the right skills and knowledge. Upskilling your team is the equivalent of teaching survival skills for the innovation journey. Our programs equip your team with the necessary tools and skills to support innovation and stay competitive.

6. Managing Innovation Projects: Guiding the Caravan

A successful journey requires strong leadership and coordination. Managing innovation projects is like guiding a caravan across the desert—ensuring all participants are aligned, know their roles, and move forward in a coordinated way. Our project management services ensure your innovation projects reach their destination.

7. Engaging Innovation: Arriving at the Oasis

The final goal of the journey is reaching the oasis—a place of abundance, growth, and prosperity. Engaging all stakeholders in your innovation process helps create an environment where innovation can thrive, just like an oasis in the desert. We support you in engaging employees, customers, and stakeholders, so everyone can benefit from the innovation journey.


Each stage of the journey is carefully mapped out, with practical steps to help you cross the desert and reach the oasis of innovation success. Yalla, let’s get started on this journey together!

Practical Innovation

Contact Us

Riyadh, Saudi Arabia

© Ibtakir. 2025

Practical Innovation

Contact Us

Riyadh, Saudi Arabia

© Ibtakir. 2025